Choosing a smartwatch or fitness tracker can be a daunting task. There are several factors to consider, such as the design, durability, connectivity options, battery life, and the type of data being tracked. However, these devices don’t come cheap, so it’s always wise to take advantage of major sales events like Black Friday. For buyers looking to upgrade to a new smartwatch, here are some last year’s Black Friday deals. Buyers can expect similar or better deals this shopping season.

Apple

1. Retailers offered a $60 discount on the Apple Watch Ultra, making it available for buyers at $739. All of the features of the Series 8 watch are present in the 49mm model, which also incorporates a titanium case, cellular connectivity, multiband GPS, an emergency siren, the Action Button, and the capacity to function as a dive computer. The orange Action Button is a recent feature; by default, it launches Workout mode, but you can modify it to perform various tasks.

2. Another top pick for buyers to shop this Black Friday is the Apple Watch Series 8. The price for the Apple Watch Series 8 dropped to $349 last year. And Apple fans can expect similar bargains this year around. Powered by watchOS 9, the watch comes with a complete set of health and activity capabilities, including brand-new features like temperature sensors and crash detection, among others. 

Garmin

3. The 47mm Garmin Fenix 7 smartwatch was available for $599.99, a 15% discount on its original price. This is Garmin’s current flagship GPS watch, which provides the user with top-notch features, making it the perfect purchase for fitness enthusiasts. This version sports a sapphire crystal display for durability and allows solar charging for extra-long battery life. Each Garmin smartwatch model has different variations, and they are most likely to be on sale this coming Blak Friday. This version sports a sapphire crystal display for durability and allows solar charging for extra-long battery life.

4. Another Garmin smartwatch, especially for women or those with smaller wrists, is the Garmin Lily. The Lily doesn’t have storage or GPS, but it records the majority of workout routines and provides numbers that are more detailed than those provided by most competitors, including blood oxygen monitoring and heart rate vitals. This item, which seamlessly combines aesthetics and technology on the wrist without breaking the bank, was available for $150 last shopping season. This watch is perfect for those looking for a budget-friendly option. 

Samsung

5. Among the Android smartwatches, Samsung Galaxy Watch 4 is the best pick. The most recent version of Wear OS, which is now a joint project of Google and Samsung, is installed on it. This means that compared to earlier Galaxy Watches that ran on Samsung’s Tizen OS, it now offers significantly wider app compatibility. With ECG (only for Samsung phones), heart rate, blood oxygen, GPS, optional LTE, and integrated music storage, it performs well as a fitness tracking tool. Last year, during the Black Friday sale, this watch was available at a price of $139 at Amazon. Customers can expect a similar deal this year as well.

6. Similar to its predecessor, the Samsung Galaxy Watch 5 has a larger battery, faster charging, increased durability, and improved accuracy with its health-tracking features. For a complete picture of one’s general health, the smartwatch provides body composition analysis, heart rate monitoring, and enhanced sleep coaching. Protected by the sapphire crystal glass on the Galaxy Watch 5, users do not have to worry when engaging in high-intensity workouts. Last year, online retailers provided the user with a 22% discount on the watch’s 40mm & 44 mm models.

Fitbit

7. The Fitbit Inspire 3 was available for $69.95 after a $30 discount during the Black Friday sale last year. It has an improved OLED screen and a 10-day battery life. On Fitbit’s platform, it’s also the most cost-effective option to receive top-notch sleep tracking. Buyers can expect similar deals and offers during the Black Friday 2023 sale.

8. The Fitbit Versa 4 is a health-focused smartwatch that tracks the heart rate and identifies more than 40 exercises. It also collects the data from these exercises and records the statistics. The Fitbit Versa 4 changes the operating system, brings back the physical button, and enhances Google connectivity with Google Maps and Google Pay capabilities. Last year, on Black Friday, it was available for about $149 on Amazon.

Other brands

9. The Amazfit GTS 4 Mini was available for just $89.99 during the Black Friday sale last year. Despite being a fairly new player in the market, Amazfit offers a ton of features that are often found at considerably higher pricing points. This includes stress tracking, SpO2 monitoring, Amazon Alexa compatibility, and a different offline digital assistant.

10. For those looking for a budget-friendly yet top-quality smartwatch, Withing’s ScanWatch is the perfect choice. The ScanWatch was available at $240 during last year’s Black Friday sale, a $60 off on its original price. Even though it is a hybrid smartwatch, it performs more like a fitness tracker. It has two sub-dials that provide the user with heart rate, daily steps taken, and more. Its other features include an ECG measuring tool and blood oxygen tracker, 30-day battery life, and water resistance up to 50 m.